4EJournazine: Millennial Financial Planners on Gen Zs

In this article, Yuvarajan elaborates on how he started in this profession, what his Gen Z clients are looking for, and their perceptions on money. He starts off by using Maslow’s hierarchy of needs to explain that a good number of millennials have the first two tiers taken care of (physiological and safety needs), which leaves them free to work towards fulfilling the next two tiers (love and belonging, and esteem).

Yuvarajan is the youngest among all the contributors of this article and his passion lies in youth empowerment, which became one of the factors that led to him moving away from his engineering degree to pursue a financial planning career.

He explains that most of his Gen Z clients prefer to seek financial advice from him as a neutral third party as opposed to someone they know, and their financial approach is highly influenced by social media. Having some clients who are influencers, Yuvarajan has seen the impact that social media has on income generation. He talks about how they have larger avenues of acquiring new sources of income that are not within the traditional nine to five workday.

Yuvarajan enjoys meeting various people from all walks of life and being able to grow alongside his clients. Since he began his career in 2019, he has been able to see his clients make progress in their lives and is excited to be able to contribute to their overall financial health. It brings him great satisfaction to know that he brings value to his clients.

4EJournazine is the official publication of the Financial Planning Association of Malaysia. This article was featured in Vol 23, No 1, 1Q2023.