BFM Ringgit & Sense: Is Social Media Hurting the Finances of Young Malaysians?

By Yuvarajan, IFP®, CFP®

Our co-founder and licensed financial planner, Yuvarajan Periyan, recently joined BFM’s Ringgit & Sense to discuss how social media may be influencing the financial decisions of young Malaysians.

The conversation explored the growing pressure to appear successful, even before genuine financial stability has been established.

When Visibility Is Mistaken for Wealth

Social media regularly exposes users to luxury lifestyles, rapid success stories and aggressive investment trends. Over time, this can make expensive consumption or speculative investing appear normal and easily attainable.

However, what is visible online may not reflect a person’s real financial position. Someone may display a particular lifestyle while managing significant debt, limited savings or unstable cashflow behind the scenes.

Young adults are also navigating rising living costs and long-term financial uncertainty. Constant exposure to unrealistic standards may add pressure to spend beyond their means or pursue financial trends that do not match their circumstances.

Building Financial Confidence Away From Social Pressure

The discussion touched on concerns such as Buy Now, Pay Later usage, overspending and the influence of social comparison.

Before following an online financial trend, individuals should consider their goals, existing commitments and capacity for risk. An investment should fit the individual rather than serve as a way to keep up with what others appear to be doing.

For those beginning their investment journey, Uno Advisers’ guide on where to invest in Malaysia explains different investment categories and the importance of building a suitable foundation first.

At Uno Advisers, we believe financial planning is not about appearing wealthy. It is about gradually building a financial position that is sustainable and aligned with your own life. Understanding your financial personality can also help you recognise how emotions and social influences may affect your money decisions.